OUR STORY
Do you wear a hot dress or that trendy corset every day? The answer is no. Can we expect someone to be 100% sustainable in their daily lives? The answer is no again. Our dream is to become a key part of your everyday wardrobe - sometimes for office wear, sometimes for vacations, or sometimes just for lounging around.
Born from a deep respect for nature, ēlement is dedicated to creating stylish yet timeless and eco-conscious clothing that resonates with the beauty and purity of the earth. We understand the pulse of the new generation, the movers and shakers who can transform the way we consume. And thus, our goal is to make eco-friendly fashion accessible to everyone, empowering our customers to make choices that benefit both their wardrobes and the planet. We don’t want to pass the cost of sustainability onto you, and that is the challenge we have taken on: to make sustainable, high-quality clothing accessible to all of India.
Our journey is long, but with your support, it's a runway we'll sprint down!
OUR STORY
Do you wear a hot dress or that trendy corset every day? The answer is no. Can we expect someone to be 100% sustainable in their daily lives? The answer is no again. And thus, our dream is to become a key part of your everyday wardrobe - sometimes for office wear, sometimes for vacations, or sometimes just for lounging around.
Born from a deep respect for nature, ēlement is dedicated to creating stylish yet timeless and eco-conscious clothing that resonates with the beauty and purity of the earth. We understand the pulse of the new generation - the movers and shakers who can transform the way we consume and thus, our goal is to make eco-friendly fashion accessible to everyone, empowering our customers to make choices that benefit both their wardrobes and the planet. We don’t want to pass the cost of sustainability onto you, and that is the challenge we have taken on: to make sustainable, high-quality clothing accessible to all of India. Do you
Our journey is long, but with your support, it's a runway we'll sprint down!
What inspires us?
Derived from the very essence of the natural world, "element" is a reflection of our core inspiration and philosophy. It is a tribute to the beauty and balance found in the natural world. Each piece is thoughtfully curated and inspired by each of the elements.
Earth
Our commitment to using 100% pure linen and 100% organic cotton mirrors the richness and fertility of the earth. Just as the earth nurtures life, we strive to create clothing that nurtures your skin and supports sustainable agriculture.
Air
Air symbolizes breath and freedom. Our designs are crafted to be light, breathable, and effortlessly stylish, allowing you to move with ease and grace. We believe in creating garments that offer comfort and elegance in equal measure.
Fire
Fire ignites our passion for sustainable fashion and innovation. Our designs are crafted to be timeless yet on-trend, ensuring that each piece remains a wardrobe staple for years to come.
Water
Water stands for purity and adaptability. Our choice of materials and ethical practices ensure that each piece is as pure as possible. We adapt to the ever-changing world by continuously seeking better ways to reduce our environmental impact.
What inspires us?
Derived from the very essence of the natural world, "element" is a reflection of our core inspiration and philosophy. It is a tribute to the beauty and balance found in the natural world. Each piece is thoughtfully curated and inspired by each of the elements.
Earth
Our commitment to using 100% pure linen and 100% organic cotton mirrors the richness and fertility of the earth. Just as the earth nurtures life, we strive to create clothing that nurtures your skin and supports sustainable agriculture.
Air
Air symbolizes breath and freedom. Our designs are crafted to be light, breathable, and effortlessly stylish, allowing you to move with ease and grace. We believe in creating garments that offer comfort and elegance in equal measure.
Fire
Fire ignites our passion for sustainable fashion and innovation. Our designs are crafted to be timeless yet on-trend, ensuring that each piece remains a wardrobe staple for years to come.
Water
Water stands for purity and adaptability. Our choice of materials and ethical practices ensure that each piece is as pure as possible. We adapt to the ever-changing world by continuously seeking better ways to reduce our environmental impact.
OUR DESIGN PHILOSOPHY
We at ēlement are creating a modern way of living, dressing, and looking at the world.
Our designs are created with the modern individual in mind - someone who values both aesthetics and ethics. Each piece is thoughtfully designed to be versatile and enduring, so it can be a staple in your wardrobe for years to come. Simplicity, versatility, and the ability to layer are the cornerstones of our designs. We love our details - little bits of whimsy to make our consumers smile and to elevate their everyday.
OUR DESIGN PHILOSOPHY
We at ēlement are creating a modern way of living, dressing, and looking at the world.
Our designs are created with the modern individual in mind - someone who values both aesthetics and ethics. Each piece is thoughtfully designed to be versatile and enduring, so it can be a staple in your wardrobe for years to come. Simplicity, versatility, and the ability to layer are the cornerstones of our designs. We love our details - little bits of whimsy to make our consumers smile and to elevate their everyday.
The days of choosing between style and comfort to look sexy are over. With our intricate patterns, timeless designs, and naturally comfortable fabrics, you can effortlessly flaunt your style.
MEET OUR FOUNDER
ēlement was founded by Tanisha Motta, a graduate of the National Institute of Fashion Technology, Mumbai. Her lifelong fascination with the natural world, especially her love for water and simply spending time in nature, inspires every design we create at ēlement. This profound connection with nature made her increasingly aware of the need for sustainable and environmentally friendly fashion.
ēlement was founded by Tanisha Motta, a graduate of the National Institute of Fashion Technology, Mumbai. Her lifelong fascination with the natural world, especially her love for water and simply spending time in nature, inspires every design we create at ēlement. This profound connection with nature made her increasingly aware of the need for sustainable and environmentally friendly fashion.
